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Vidyard Releases New App For HootSuite
Dana Harder, Senior Editor Video marketing platform Vidyard today has launched a new app for HootSuite within the company’s App Directory. The Vidyard app was created to help address the need for video...
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Marketing Advocate Introduces Through-Partner Marketing Automation
The Problem: Approximately 25% of B2B companies in the Fortune 500 currently use marketing automation systems, according to ClickZ, and in turn, are seeing improved campaign and sales results. However,...
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Channel Wide Triggered Marketing: A Precedent In Data Collaboration Between...
By Jared Shusterman, Managing Partner and CEO, SproutLoud Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant...
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Personalized, Mobile-Friendly Emails Boost Open Rates
All types of businesses use email as a way to establish ongoing dialogue with consumers, share announcements, deliver offers and content, and more. But crafting effective email marketing campaigns...
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Lead Nurturing Evolves To Include More Customized Marketing Opportunities
Lead nurturing is central to the sales and marketing equation, helping businesses stay top of mind among current and prospective customers. In fact, companies that excel at lead nurturing generate 50%...
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ON24 Unveils Webinar Engagement Score, Integration Service
The Problem: The webinar has been spotlighted as tried and true marketing channel to effectively engage prospects and partners. But with buyers today becoming more savvy and analytical during the...
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B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign...
This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales...
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MyLeads2Go Streamlines Channel Lead Gen, Content Management
The Problem: Many organizations spend an exorbitant amount of time and resources to produce compelling content for their audiences. Unfortunately, CRM and channel communications systems are not geared...
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Elastic Grid Unveils New Platform To Streamline Partner Marketing
The Problem: The channel universe is evolving at a rapid pace. While channel sales reps were once confined to their desks, they are now constantly on the go. As partners attend customer and prospect...
View ArticleOrasi Software Tackles Lead Nurturing With Zift Solutions
Orasi Software, an HP Platinum Partner, had a small marketing team but big marketing goals. Aside from HP, Orasi works with a variety of partners and vendors, which makes day-to-day marketing...
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